The Opportunity
LEGO System A/S is transforming how The LEGO Group leverages first-party customer data to power marketing, personalization, and connected digital experiences.
At the center of this transformation is a Customer Data Foundation, a set of core platforms and capabilities that span identity, consent, data ingestion, and audience creation. Together, these systems enable The LEGO Group to build a trusted, unified view of the customer and make that data available for activation across global channels.
LEGO System A/S is looking for a Director of Engineering to lead this domain, owning both the technical direction and the engineering organization responsible for making customer data reliable, scalable, and usable across the company.
This is a critical leadership role operating across multiple teams (approximately five teams), working at the intersection of data, platform engineering, and marketing technology.
What You'll Own
- Technical leadership of the domain
You’ll guide architecture, platform strategy, and delivery quality, ensuring the solutions LEGO System A/S builds are robust, scalable, and aligned to long-term needs. - Engineering governance and standards
You’ll bring structure and clarity to how decisions are made, establishing strong practices and enabling teams to move forward with confidence. - Business and technology alignment
You’ll partner with stakeholders to translate needs into pragmatic technical approaches, balancing speed, quality, and commercial impact. - Developing engineering leaders
You’ll coach and support engineering managers and senior engineers, helping them grow into confident, proactive leaders and strengthening the overall capability of the organization. - Data platform excellence
You’ll contribute to the evolution of data pipelines and platform reliability, helping ensure a strong, scalable foundation that supports continued growth and innovation.
What You'll Contribute To
This role sits within a broader leadership structure for the Account, Membership, and Personalization Technology group, with clear ownership across strategy and organizational direction. Your focus will be on elevating a critical technical domain, strengthening engineering quality, improving consistency, and ensuring the platform delivers meaningful business value.
This is an opportunity for someone who enjoys going deep on complex systems, building strong teams, and delivering tangible outcomes in a high-impact space.
What You'll Bring
- Experience leading engineering in customer data systems or related domains.
- Strong technical depth, particularly in data architectures, data governance, and identity management.
- Experience working with commercial marketing teams.
- Experience with event tracking standards across web, app, and engagement products.
- A track record of developing people and building strong engineering cultures.
- Confidence navigating complexity and balancing multiple perspectives to drive progress.
- Familiarity with regulated data environments is beneficial.
What You're Stepping Into
You’ll join a leadership team with strong momentum and meaningful achievements, supported by a platform that plays a central role in delivering marketing and personalization impact globally.
At the same time, there is a clear opportunity to further strengthen foundations, simplify complexity, and bring greater consistency to how decisions are made and executed. The team has strong capability and energy, and is well-positioned to benefit from continued technical direction and leadership as it scales into its next phase.
This is a chance to shape a critical part of the organization, build on a solid base, and help unlock the next phase of growth and impact.
Applications are reviewed on an ongoing basis.
However, please note LEGO System A/S does amend or withdraw its jobs and reserves the right to do so at any time, including prior to any advertised closing date.
Therefore, if you're interested in this role, LEGO System A/S encourages you to apply as soon as possible.
What's In It For You?
Here is what you can expect:
Family Care Leave – LEGO System A/S offers enhanced paid leave options for those important times.
Insurances – All colleagues are covered by LEGO System A/S's life and disability insurance, which provides protection and peace of mind.
Wellbeing – LEGO System A/S wants its people to feel well and thrive. LEGO System A/S offers resources and benefits to nurture physical and mental well-being along with opportunities to build community and inspire creativity.
Colleague Discount – LEGO System A/S knows you'll love to build, so from day one you will qualify for LEGO System A/S's generous colleague discount.
Bonus – LEGO System A/S does its best work to succeed together. When goals are reached and if eligible, you'll be rewarded through LEGO System A/S's bonus scheme.
Workplace – When you join the team, you'll be assigned a primary workplace location; for example, one of LEGO System A/S's offices, stores, or factories. LEGO System A/S's hybrid work policy means an average of three days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are LEGO System A/S's role models. Their curiosity, creativity, and imagination inspire everything LEGO System A/S does. LEGO System A/S strives to create a diverse, dynamic, and inclusive culture of play at The LEGO Group, where everyone feels safe, valued, and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (for example, sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in LEGO System A/S's team.
The LEGO Group is fully committed to Children’s Rights and Child Well-being across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing LEGO System A/S's global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
